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Five Ways CMOs Can Pursue Hispanic Marketing And Avoid Trump-Supporter Backlash

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Current events have CMOs asking two questions: are the rewards of Hispanic-focused initiatives worth the risk and how can their brands avoid backlash by those who see catering to Hispanics as un-American? - Sandra Diaz, MENG Curator


CMOs need to think about engaging Hispanics as another opportunity to deliver personalization.

About Sandra Diaz

Sandra Diaz, founder of DIAZ&CO., equips teams to do more with less by simultaneously meeting the needs of mainstream shoppers while catering to U.S. Hispanics. Drawing on over 15 years of experience as a marketing executive at L’Oréal Paris, Sears, Sara Lee, and Colgate Palmolive plus a Kellogg MBA, Sandra delivers strategic solutions and business training that equips DIAZ&CO. clients to effectively capitalize on Hispanic market growth.

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