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Multicultural TV Marketing: Touch, Don’t Reach, Your Audience


These TV Networks chose a targeted approach to engage the featured segment instead of the traditional total market approach of pursuing reach with a broader appeal. - Sandra Diaz, MENG Curator

A panel of marketers at The Diversity Discussion shared tips for tapping into a multicultural audience.

About Sandra Diaz

Sandra Diaz, founder of DIAZ&CO., equips teams to do more with less by simultaneously meeting the needs of mainstream shoppers while catering to U.S. Hispanics. Drawing on over 15 years of experience as a marketing executive at L’Oréal Paris, Sears, Sara Lee, and Colgate Palmolive plus a Kellogg MBA, Sandra delivers strategic solutions and business training that equips DIAZ&CO. clients to effectively capitalize on Hispanic market growth.

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