Put aside engagement, site visits, and app downloads for a second. What companies should focus on is generating “wantedness,” according to a new study by Wunderman.
"Cheap Trick understood what consumers really want from brands: 'I want you to want me. I need you to need me. I'd love you to love me.' If marketers can do that, their consumers will be more loyal." -- Elizabeth Houlihan, CMO and Business Builder - R. Elizabeth Houlihan, MENG Curator