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The Case For Localizing Content For The Untapped Hispanic Market

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According to a recent Lionbridge-International Customer Management Institute study, 60% of customers expect service from a brand to be delivered in their native language, and the expectation is that content will be available in their local languages as well. - Sandra Diaz, MENG Curator


The Case For Localizing Content For The Untapped Hispanic Market – 12/02/2016

About Sandra Diaz

Sandra Diaz, founder of DIAZ&CO., equips teams to do more with less by simultaneously meeting the needs of mainstream shoppers while catering to U.S. Hispanics. Drawing on over 15 years of experience as a marketing executive at L’Oréal Paris, Sears, Sara Lee, and Colgate Palmolive plus a Kellogg MBA, Sandra delivers strategic solutions and business training that equips DIAZ&CO. clients to effectively capitalize on Hispanic market growth.

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