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The Hispanic Market ‘Long Tail’: Five Hidden Growth Opportunities For U.S. CMOs To Win In 2017

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Long tail opportunities include Hispanic millennials, 55+ year olds, households $100K+, non-Mexican Hispanics and emerging Hispanic markets in the U.S. - Sandra Diaz, MENG Curator


While some advertisers still question whether it is worth having dedicated efforts toward this growing segment, progressive and innovative brands are already looking into new “niche sub-segments” within the Hispanic segment as well as opportunities that have become attractive enough on their own, thus repeating the concept of “Long-Tail” marketing.

About Sandra Diaz

Sandra Diaz, founder of DIAZ&CO., equips teams to do more with less by simultaneously meeting the needs of mainstream shoppers while catering to U.S. Hispanics. Drawing on over 15 years of experience as a marketing executive at L’Oréal Paris, Sears, Sara Lee, and Colgate Palmolive plus a Kellogg MBA, Sandra delivers strategic solutions and business training that equips DIAZ&CO. clients to effectively capitalize on Hispanic market growth.

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