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TV: The Ultimate Connector Of Consumers And Content In 2017


The second screen is not a new idea. However, advertisers have finally begun to understand how to use the second screen to expand their message and the consumer experience. - R. Elizabeth Houlihan, MENG Curator

2017 will undoubtedly see a significant shift in the way TV is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.

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