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Univision’s latest drama is behind the scenes: It’s losing young Latino viewers to the competition


Content needs to reflect the viewers' experience - or else, they will turn to other outlets. This principle applies even to Hispanics. - Sandra Diaz, MENG Curator

The media giant’s struggles come at an inopportune time: as the company’s owners prepare for a sale

About Sandra Diaz

Sandra Diaz, founder of DIAZ&CO., equips teams to do more with less by simultaneously meeting the needs of mainstream shoppers while catering to U.S. Hispanics. Drawing on over 15 years of experience as a marketing executive at L’Oréal Paris, Sears, Sara Lee, and Colgate Palmolive plus a Kellogg MBA, Sandra delivers strategic solutions and business training that equips DIAZ&CO. clients to effectively capitalize on Hispanic market growth.

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