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What Trump gets wrong about Hispanics in the U.S.

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Lexus case study on how luxury brands can profit from the growth of U.S. Hispanic HH $100K+ - Sandra Diaz, MENG Curator


Hispanics injected $1.4 trillion into the U.S. economy in 2016. That’s larger than the GDP of Mexico.

About Sandra Diaz

Sandra Diaz, founder of DIAZ&CO., equips teams to do more with less by simultaneously meeting the needs of mainstream shoppers while catering to U.S. Hispanics. Drawing on over 15 years of experience as a marketing executive at L’Oréal Paris, Sears, Sara Lee, and Colgate Palmolive plus a Kellogg MBA, Sandra delivers strategic solutions and business training that equips DIAZ&CO. clients to effectively capitalize on Hispanic market growth.

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