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Why Focusing On Cross-Cultural Consumers Is Essential For The Growth Of Your Brand

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21 of the 25 most-populated U.S. counties are already majority multicultural, requiring a marketing approach that is not siloed but instead leverages personal interest in other cultures. - Sandra Diaz, MENG Curator


Multiculturalism is no longer optional, but a foundational factor in business and marketing. Put another way, if your brand isn’t focused on reaching multicultural consumers, you are overlooking more than half of potential customers.

About Sandra Diaz

Sandra Diaz, founder of DIAZ&CO., equips teams to do more with less by simultaneously meeting the needs of mainstream shoppers while catering to U.S. Hispanics. Drawing on over 15 years of experience as a marketing executive at L’Oréal Paris, Sears, Sara Lee, and Colgate Palmolive plus a Kellogg MBA, Sandra delivers strategic solutions and business training that equips DIAZ&CO. clients to effectively capitalize on Hispanic market growth.

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