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April 18, 2012

The Ten Commandments for an Effective Elevator Speech

Fred the marketing consultant is at a networking event. He’s explaining his business in 60 seconds, or in an elevator speech: “We provide CMOs with best-of-breed, next-generation, scalable solutions that optimize revenue and enhance customer value.” Fred drones on “We act as a change agent empowering a paradigm shift using a value added synergistic approach that enables clients to take a deep dive.” Huh? Mary, the woman next to him, …Read More