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April 24, 2012

5 Ways The Meaning of Stories Affect Marketers

Stories are one of the most powerful tools in our communications arsenal. Since the beginning of language, they continue to inspire, motivate, and engage like no other form of communication can. There are good reasons for this. And some of those reasons provide lessons for marketers. Here are five worth noting: 1. Stories clothe facts with Big M-Meaning. All stories have meaning or some reason for being told. Consider this …Read More

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