It’s that time of the year again. The Best of 2015 and the Predictions for 2016 are everywhere. The lists are endless and with each new trend, we see the continuance or refresh of an age-old sentiment. Here are our thoughts on seven potentially impactful trends for 2016.
This blog post asks the MENG community and general readership to participate in a dialogue around the seven themes or trends for 2016 put forth. No one theme is marketing specific. However, each of the chosen themes has huge implications for our communications strategies and the shaping of human behavior.
Let me know which of these seven trends for 2016 you find most exciting as a consumer? Which do you anticipate being most exciting to work with as a professional?
Seven Trends for 2016
Employees are no longer “human machines” performing tasks. We bring our multi-faceted cultural and personal and aspirational hats everywhere we go. We are on 24/7.
The sharing economy offers the opportunity to deliver skills or assets on a part time basis.
Add to this the extended period of time that people remain or want to remain in the workplace.
And then further add the reality that individuals of all ages desire for continuous learning and the opportunity to be productive.
The term “job” has taken on far broader meaning.
“Can You Make Me a Copy of That?”
Advances in 3-D printing impact almost every industry. A twenty-six-hour face transplant was performed at NYU Langone Medical Center in 2015.
The manufacturing of customized products will take place closer to the point of sale, and every aspect of the manufacturing process, including world trade positions, will eventually be altered, if not eliminated.
Will the concept of “copy” go the way of the rotary phone?
Clinical Diagnosis or Bedside Manner
Clinical excellence is still the priority. However, with today’s health care providers facing stiff penalties if they score poorly on customer satisfaction scores, medical curriculum now includes communications skills and mindfulness training.
What impact has a doctor’s smile and a customer service approach had on healthy and recovery rates?
Non-profits continue to rely heavily on volunteers—a resource that is actually quite expensive.
To maximize the resource in today’s environment, leading age organizations are taking a talent management approach to volunteerism—investing in the infrastructure to recruit, develop, recognize, and retain good talent.
And, today’s volunteer demands such structure and respect when they are sharing their most valuable asset: their time.
The “Silver Dollar” generation is a nickname sometimes used with Baby Boomers. In the U.S., they now account for about 80% of personal net worth according to the Survey of Consumer Finance, with an estimated spending power of over $7 trillion. Globally, the worldwide consumption from aging consumers is expected to hit $15 trillion by the end of the decade, according to Euro monitor.
These numbers are impressive, with implications for the Silver Dollar generation as well as their families. Equally significant are the statistics on baby boomers that live at the poverty line.
Sex, Drugs, Rock n’ Roll, and Texting. Yes—Texting!
Call it “Networking Effects” or Digital Addiction, this NY Times article and one from The Neurological Basis for Digital Addiction acknowledge the addictive nature of digital technology as well as the intentional designs that feed into this new category of addictive behaviors.
Has the digital phenomenon created a monster? Perhaps an increased use in Skype-type apps will provide the balance between short form messaging and face to face expressions?
Eliminating the Stigma of Mental Health
According to the National Institute of Mental Health (NIMH), an estimated 13 million American adults (approximately 1 in 17) have a seriously debilitating mental illness in any given year.
The lack of funding and the stigma of having a mental health issue serve to aggravate rather than help those in need.
Take a moment to continue the conversation on these seven trends for 2016: Which of these seven trends for 2016 do you find most exciting as a consumer? Which themes do you anticipate being most exciting to work with as a professional?
Wishing you the Best of the Holiday Season!
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