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January 18, 2017

The Hispanic Market ‘Long Tail’: Five Hidden Growth Opportunities For U.S. CMOs To Win In 2017

Long tail opportunities include Hispanic millennials, 55+ year olds, households $100K+, non-Mexican Hispanics and emerging Hispanic markets in the U.S. - Sandra Diaz, MENG Curator

While some advertisers still question whether it is worth having dedicated efforts toward this growing segment, progressive and innovative brands are already looking into new “niche sub-segments” within the Hispanic segment as well as opportunities that have become attractive enough on their own, thus repeating the concept of “Long-Tail” marketing.Read More

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