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Traditional Marketing Is Dead…Long Live the Customer

Lessons from Wells Fargo, Disney, Five Guys, and Zappos. Tell and sell traditional marketing is dead.  The doctor pronounced it D.O.A. on Wednesday, May 15, 2013 at 10:30 a.m. EDT (Please bow your heads for a moment of silence).  Cause of death was the empowered consumer.  Empowered to avoid advertising, empowered to find their own information, and empowered to share their opinions. The experience is now the marketing Today’s marketers need …Read More

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