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Chief Marketing Officer Roles

What If Millie Dresselhaus, Female Scientist, Was Treated Like A Celebrity – GE

What if Millie Dresselhaus' efforts lived on through us. According to the New York Times, "Dr. Dresselhaus was renowned for her efforts to promote the cause of women in science. She was the first woman to secure a full professorship at M.I.T., in 1968, and she worked vigorously to ensure that she would not be the last." - R. Elizabeth Houlihan, MENG Curator

Subscribe to the GE Channel: http://invent.ge/1eGgvZK At GE, we’re not just imagining a world where brilliant women in science are treated like stars Read More

Study: Majority Of People More Loyal To Brands That Care About Them

"Cheap Trick understood what consumers really want from brands: 'I want you to want me. I need you to need me. I'd love you to love me.' If marketers can do that, their consumers will be more loyal." -- Elizabeth Houlihan, CMO and Business Builder - R. Elizabeth Houlihan, MENG Curator

Put aside engagement, site visits, and app downloads for a second. What companies should focus on is generating “wantedness,” according to a new study by Wunderman.Read More

TV: The Ultimate Connector Of Consumers And Content In 2017

"Second screen will likely be a force for good for advertisers and consumers alike. The technology is available to use the second screen to customer the experiences of mass distributed television content." - Elizabeth Houlihan, Business Builder and Chief Marketing Officer - R. Elizabeth Houlihan, MENG Curator

2017 will undoubtedly see a significant shift in the way TV is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.Read More

TV: The Ultimate Connector Of Consumers And Content In 2017

The second screen is not a new idea. However, advertisers have finally begun to understand how to use the second screen to expand their message and the consumer experience. - R. Elizabeth Houlihan, MENG Curator

2017 will undoubtedly see a significant shift in the way TV is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.Read More

‘Brands Will Be Selling To Algorithms Rather Than To Consumers’

Digital will touch every facet of consumer behavior, and in turn, brands' behaviors. Sensors will change everything from alerting consumers to possible choices based upon the sensor's read of the consumer response to stimulus -- and then deliver it to the consumer's preferred point of distribution via a self-driving vehicle. It is the future in ways we never have yet thought to imagine. - R. Elizabeth Houlihan, MENG Curator

The rise of sensors will totally change how and to whom—or to what—marketers market, said J. Walker Smith, executive chairman of The Futures Company, who opened the Strategic Summit track of &Then, the DMA’s annual conference.Read More

The Next Big Step In Physical Retail Is The ‘Relationshop’

It is time for retailers to change from unique selling positions to unique buying reasons to attract and retain customer interest.
You create moments of relevance and importance to your customers. Sometimes it is the little things that matter.
It is your job to present people with insight, alternatives, and related choices. - Read more at: http://scl.io/ry_2Um6h#gs.3iV0ZAI - R. Elizabeth Houlihan, MENG Curator

Retailers with physical stores face fierce competition from online sellers. Win and maintain customers by becoming a Relationshop and providing them with a unique shopping experience.Read More

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