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Content Marketing

Blurred Lines: When Marketing, PR, and Content Overlap

If you are in a larger organization dealing with multiple departments leveraging content this article is for you. It offers some good ideas on who should handle what effort in content development and syndication. - Eric Webb, MENG Curator

Marketing Strategy – Here’s how marketing, PR, and content can work together across four main areas—the PESO model—as well as where they diverge, and how to assign responsibilities where they make thRead More

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