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Multicultural Marketing

A Mere 12% Of Companies Are Truly Inclusive — Here’s How To Fix That

Deloitte found that businesses with inclusive cultures were twice as likely to meet or exceed their financial goals. - Sandra Diaz, MENG Curator

Many companies acknowledge the importance of building a diverse team. But if employees of different backgrounds don’t feel like they belong, those efforts won’t pay off. While 71% of organizations aspire to have an inclusive culture, only 12% meet that goal, according to a new study by Deloitte.Read More

Garcia is now the sixth-most-common surname in the U.S.

U.S. Census Bureau fun fact: 3 of the Top 10 U.S. Last Names are Hispanic Surnames. - Sandra Diaz, MENG Curator

Sorry, Millers, there are now more Garcias in the U.S. That’s just one finding from a recent report from the U.S. Census Bureau on the mix of the country’s most common last names. The numbers show significant growth of predominantly Hispanic surnames. The 2010 data collected and analyzed by the…Read More

The Hispanic Market ‘Long Tail’: Five Hidden Growth Opportunities For U.S. CMOs To Win In 2017

Long tail opportunities include Hispanic millennials, 55+ year olds, households $100K+, non-Mexican Hispanics and emerging Hispanic markets in the U.S. - Sandra Diaz, MENG Curator

While some advertisers still question whether it is worth having dedicated efforts toward this growing segment, progressive and innovative brands are already looking into new “niche sub-segments” within the Hispanic segment as well as opportunities that have become attractive enough on their own, thus repeating the concept of “Long-Tail” marketing.Read More

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