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Brand Communication: Is Your Brand Speaking with One Voice?

Building a strong brand is demanding work. Brand teams are tasked with growing businesses with limited staff and small budgets. In a world of multichannel communication and multichannel points of purchase, creating and maintaining a consistent brand experience can be challenging. Building and maintaining a strong brand can be even harder when there are many people involved in brand communication. Think about 5 or 10 different people reporting on the …Read More

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