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Crisis Management Lessons Behind the Headlines

Hindsight is always 20/20, particularly when it comes to crisis management. There’s plenty of raw material; just look at some of the widely covered incidents that have threatened brand reputations over the past two months. Yet, textbook crisis management successes (and failures) aren’t always what they seem. Here’s my take on some recent examples of crisis handling by top brands. Crisis Management: The Lululemon Yoga Pants Recall For sheer, on-the-spot crisis …Read More

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