“Marketing Spend: A Strategic Investment of Just a Cost?” by The Nielsen Company’s Randall Beard (@BeardRS) not only takes on the age old marketing question but also delivers the basics on how to work with your CFO. Read More
Tag Archives: Marketing ROI
The Importance of Marketing Infrastructure: Why Your Company Isn’t Able To Grow
“Importance of Marketing Infrastructure: Why Your Company Isn’t Able to Grow” by the Kabardian Group’s Jonty Yamisha (@jyamisha) delivers detailed insights into why the right marketing infrastructure is so critical to sales growth.Read More
Connect the Dots…Align Your Metrics and Boost Your Marketing ROI
“Connect the Dots…Align Your Metrics and Boost Your Marketing ROI” by @growthspring delivers the key steps needed to connect sales and marketing to improve your Marketing ROI.Read More
The Tyranny of Budgets – Blow Them Up!
“We can’t do that because it’s not in the budget.” How often have you heard that – or said it? On the surface it seems to be a reasonable thing to say. Yet in many cases, it is utter nonsense. It implies a static view of the business in which spending and profits are unconnected. Clearly, if this is true, then we are denying a linkage between the two. Furthermore, it …Read More
Marketing Executives’ Focus on Social Media ROI Should Lift The Role Of Analytics
MENG and Anderson Analytics Release Research There’s a lot of promise in research released yesterday by the Marketing Executives Networking Group (MENG) and Anderson Analytics. MENG is a national group representing senior marketing executives from across industries. Until the revolution when digital marketers claim their rightful place as eCMOs or some such, these are the people who green-light online plans. (At this point, I should say that I’m a MENG …Read More
