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Is It Time for You To Reinvent Your Retail Marketing Strategy?

Retail is changing. How consumers research products, shop, and buy are changing. Some of this is due to mobile shopping, some is due to consumers’ ready access to product information online, and some is simply due to some retailers cutting back staff- forcing consumers to do their own product information gathering. And shoppers are becoming better informed. According to a 2012 Motorola Holiday Shopping Study, 61% of retail store managers …Read More

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