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9 Steps to Getting More from Your PR Resources

Even the best and most productive client-agency relationship can be tested by a poor economy. For many businesses, a PR consultant or an agency commitment is a large investment, and one that’s increasingly under pressure to deliver against business and communications goals. How, then, can you make your relationship as efficient and fruitful as possible and get the most out of your PR resources? Here are 9 steps to getting more …Read More

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