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A Mere 12% Of Companies Are Truly Inclusive — Here’s How To Fix That

Deloitte found that businesses with inclusive cultures were twice as likely to meet or exceed their financial goals. - Sandra Diaz, MENG Curator

Many companies acknowledge the importance of building a diverse team. But if employees of different backgrounds don’t feel like they belong, those efforts won’t pay off. While 71% of organizations aspire to have an inclusive culture, only 12% meet that goal, according to a new study by Deloitte.Read More

Garcia is now the sixth-most-common surname in the U.S.

U.S. Census Bureau fun fact: 3 of the Top 10 U.S. Last Names are Hispanic Surnames. - Sandra Diaz, MENG Curator

Sorry, Millers, there are now more Garcias in the U.S. That’s just one finding from a recent report from the U.S. Census Bureau on the mix of the country’s most common last names. The numbers show significant growth of predominantly Hispanic surnames. The 2010 data collected and analyzed by the…Read More

What If Millie Dresselhaus, Female Scientist, Was Treated Like A Celebrity – GE

What if Millie Dresselhaus' efforts lived on through us. According to the New York Times, "Dr. Dresselhaus was renowned for her efforts to promote the cause of women in science. She was the first woman to secure a full professorship at M.I.T., in 1968, and she worked vigorously to ensure that she would not be the last." - R. Elizabeth Houlihan, MENG Curator

Subscribe to the GE Channel: http://invent.ge/1eGgvZK At GE, we’re not just imagining a world where brilliant women in science are treated like stars Read More

Study: Majority Of People More Loyal To Brands That Care About Them

"Cheap Trick understood what consumers really want from brands: 'I want you to want me. I need you to need me. I'd love you to love me.' If marketers can do that, their consumers will be more loyal." -- Elizabeth Houlihan, CMO and Business Builder - R. Elizabeth Houlihan, MENG Curator

Put aside engagement, site visits, and app downloads for a second. What companies should focus on is generating “wantedness,” according to a new study by Wunderman.Read More

The Hispanic Market ‘Long Tail’: Five Hidden Growth Opportunities For U.S. CMOs To Win In 2017

Long tail opportunities include Hispanic millennials, 55+ year olds, households $100K+, non-Mexican Hispanics and emerging Hispanic markets in the U.S. - Sandra Diaz, MENG Curator

While some advertisers still question whether it is worth having dedicated efforts toward this growing segment, progressive and innovative brands are already looking into new “niche sub-segments” within the Hispanic segment as well as opportunities that have become attractive enough on their own, thus repeating the concept of “Long-Tail” marketing.Read More

TV: The Ultimate Connector Of Consumers And Content In 2017

"Second screen will likely be a force for good for advertisers and consumers alike. The technology is available to use the second screen to customer the experiences of mass distributed television content." - Elizabeth Houlihan, Business Builder and Chief Marketing Officer - R. Elizabeth Houlihan, MENG Curator

2017 will undoubtedly see a significant shift in the way TV is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.Read More

TV: The Ultimate Connector Of Consumers And Content In 2017

The second screen is not a new idea. However, advertisers have finally begun to understand how to use the second screen to expand their message and the consumer experience. - R. Elizabeth Houlihan, MENG Curator

2017 will undoubtedly see a significant shift in the way TV is delivered, what it looks like, and how advertisers will be able to use it like never before to initiate consumer engagement.Read More

The Case For Localizing Content For The Untapped Hispanic Market

According to a recent Lionbridge-International Customer Management Institute study, 60% of customers expect service from a brand to be delivered in their native language, and the expectation is that content will be available in their local languages as well. - Sandra Diaz, MENG Curator

The Case For Localizing Content For The Untapped Hispanic Market – 12/02/2016Read More

Meet The Woman Who Helped Hundreds Succeed In STEM

“People think diversity is just a number you have to achieve,” Maung-Gaona says. “It’s not about that — it’s about culture of belonging and access to opportunities, and so much more.” - Sandra Diaz, MENG Curator

Recent studies show that diverse groups of scientists may be more successful in problem solving than homogenous groups. It’s troubling, then, that onlRead More

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