by Joe Pulizzi I’ve had the pleasure of blogging about the concept of content marketing for almost four years now. Simply put, content marketing is the philosophy and practice that all businesses need to think and act like media companies, publishing and curated content in all its forms, to effectively market today and into the future. The same goes for the marketing executive. I’ve been a MENG member for almost …Read More
The Job Seeker “Stop Doing” List
by Tim Tyrell-Smith Photo: http://www.flickr.com/photos/koalazymonkey/4643421882 The job search “to do” list feels endless some days. And to feel proactive toward our job search, we stay busy all the time playing the numbers game. It assumes eventually – if you stay busy – something will fall into your lap. Kind of like shaking the apple tree. But I’m here to tell you something else: shaking the tree just leaves you with …Read More
Lead with the Best You Have
by Pat Allen A couple of years into our grasp of “social media,” can we agree that the saying “fish where the fish are” is mainstream (and forgive the accidental and not altogether perfect pun)? Lately, I find myself imploring people with a different line: “Lead with your best.” Just for a moment, let’s pull ourselves out of the mindset of the digital marketer eager to use social media to …Read More
If You Want to Make Change Happen, First Change Yourself
by Richard Guha At this time of year, you can’t go into a bookstore without seeing the displays of books that promise you change. Whether it is losing weight or making friends, the solution is always inside the covers. They go beyond traditional self-help by promising easy, fast changes which can transform lives. In today’s world, change is the norm. Business demands it, yet so many do not achieve it, …Read More
A Vote For the Future: MENG, Innovation, and the 2011 Edison Awards
by Sarah Miller Caldicott When I was in graduate school, one of my close friends – Jan Rosenfeld – delivered an impassioned impromptu speech during our Business Policy class. No one knew it was coming. No one had ever stood up and just “addressed the class” with a point of view on an important issue. So all 130 of us listened in rapt attention. Delivered right around the time we …Read More
Will Your Customers Unplug You?
by Drew McLellan In JWT’s recent trend report, one of the shifts they focused on for 2011 is “De-teching.” As the name suggests, the trend recognizes that we’re all experiencing information overload. The 24/7 access that we’re addicted to comes with some costly side effects as well. We love the access, but we’re starting to feel the strain of “tech-fatigue.” Nicholas Carr, author of The Shallows: What the Internet is …Read More
Every Accomplishment Should Be Great: Five Steps to Compelling Resume Accomplishments
by Ira Koretsky When it comes to resumes, people either love them or hate them, depending on where they sit. Hiring teams love to sort them quickly into “yes,” “maybe,” and “no” categories. All too often, job hunters hate having to distill their entire educational background, career history, and accomplishments into just two short pages. This article will help your developing a great resume easier. It will help you customize …Read More
Rethinking the Brand Strategy Toolkit
by Carol Phillips Photo: dougmclachlan.com Abraham Maslow, the man famous for formulating one of the most ubiquitous tools in the marketing toolbox, the Hierarchy of Needs, was also famous for admonishing against over reliance on one tool. His caution has come to be known as the law of the instrument or “Maslow’s Hammer”. “It is tempting, if the only tool you have is a hammer, to treat everything as if …Read More
Digital Content—Who’s Going to Pay the Piper?
by Niki Fielding Mashable posted the results of Pew Charitable Trust’s survey on digital content purchases, and I was excited to see its findings. The report said that 65 % of people have paid for digital content. While music and software downloads are no surprise (33% each), it warmed the digital publisher in me to see that people are indeed paying for subscription content from news and other information sources—18% …Read More