by Matt Gill Today’s marketing leaders look irrefutably (and unsurprisingly) different from just a few years ago. The dispersion of media and advances in technologies- both of which have changed the face of marketing communications- have also changed what is needed from its leadership. But, what does this change actually look like? And has everything really changed? Through my work with executive-level marketers and marketing organizations, I can attest that …Read More
I Remember — Do You?
by Veronica Fielding It’s summer! For all of you marketing executives out there, especially those of you with long careers in the world of marketing do you remember when… Summer was a s-l-o-w time of year Fax machines were cool Web was a kind of printing Mobile phones were phones with long cords Media buyers, no matter what age, got taken out to lunch all the time because they …Read More
Not Everyone Needs a Blog
by Joe Pulizzi First off, a blog is just a tool, and nothing more, nothing less. That said, it can be a powerful tool to: Position your company as a leader in the industry. Position yourself as a credible thought leader Become the center of your online marketing and social media Communicate regularly with your customers and prospects Make sure you are found for the right keywords in search engines …Read More
Facebook Insights Every Marketer Should Know
by Randall Beard Social media defies all manner of definition and understanding for many Marketers. Too often, it’s like the proverbial blind men touching the elephant of social media: It’s for listening It’s about friends likes It’s the fans that count It’s Facebook It’s user generated content It’s an advertising platform It’s… The list goes on and on… What Do I Need to Know? Sometimes, we just need some basic …Read More
Don’t Interview for a Job…Interview for an Offer!
by Peter Engler Sounds strange, right? Most of us assume that the main purpose of interviewing is to get a job. Not exactly! Having coached dozens of mid and late career executives across the country in the last ten years, I believe that you are interviewing to get an offer, not necessarily a job. Think about it. How many times have you been seeking employment where the specific job is …Read More
IS The Customer Always Right?
by Stephanie Fierman Sometimes great minds think alike, don’t you think? As my clients can attest, I have become obsessed with an article in BusinessWeek about corporate-marketing-executive-turned entrepreneur Susan Nethero. During her years working at Xerox, Time Inc., and other companies, Nethero grew tired of the fact that a product she absolutely needed – a product that manufacturers knew she needed and would pay (a lot) for – was never …Read More
Google+ and Early Lessons for CMOs
by Christopher Rollyson The launch of Google’s new social network has poignant significance for CMOs—in predictable and surprising ways. The launch is significant because Google+ is an exciting new social venue with the potential to disrupt. But even more importantly, it can teach us how the ecosystem works and how organizations can learn to use it to garner support for things they care about. Here I’ll outline my first impressions …Read More
Five “Awe-some” Marketing Infographics from the First Half of 2011
by Pat Allen Sometimes the concept of strangers taking time during their workdays to “share” content with other strangers can seem a bit forced, especially if it’s part of a deliberate program to get out there and be social. In my case, the sharing instinct is genetic—I come from a long line of article clippers whose get-togethers tend to start with an exchange of newspaper articles, cartoons, and coupons. My …Read More
Are You Making Key Decisions on the Basis of Inaccurate Data?
by Richard Guha We are inundated with data these days. We have more data than we can reasonably analyze. So we try to work around the limits of human capability by automating the analysis and using software to present the results. This is a huge capability and an important advance in science, economics, business, and even the arts. However, it also introduces new vulnerabilities into our lives. We have become …Read More