by Matt Gill     During the interview process, you’ll inevitably be asked ”What questions do you have for me?”  Usually it’s a sincere question, and sometimes it’s a way for an unprepared interviewer to buy time.  Regardless of the intent, this part of of the interview process provides an opportunity to uncover what hasn’t been discussed and can separate you as ”the one.” Obviously, it’s critical to prepare questions prior to …Read More

by Veronica Fielding     B2B Magazine has been running a NetMarketing series across the country for the last few weeks, bringing the winners of its top Marketers of the Year Award and other speakers together in panel discussions illuminating audiences on the latest thinking from leading B2B marketing experts. Last week, I attended one of the breakfast events in New York, where speakers from Edmund Optics, National Starch, Oppenheimer Funds and …Read More

by Joe Pulizzi     The concept of Lethal Generosity was first coined by social media pioneer Shel Israel in 2008. Simply put: Lethal Generosity is the concept that the most generous members of any social media company are the most credible and influential and as such, they can devastate their competition in the marketplace. In short, the company whose representative posts the most tips, links, advice, case studies, best practices that …Read More

by Stephanie Fierman     As a marketer and human being, I was tremendously saddened by the death of Steve Jobs. Every homage to him, every video, every magazine cover, every shrine feels right and well-deserved.  But there is another side of Steve Jobs that is important, as well. Steve Jobs was a failure.   Not once but several times over.   How about the Apple II?  Or Lisa?  Now that was a spectacular …Read More

by Randall Beard     Pop quiz!!  Please answer the following questions True or False: True   False _____  _____   Differentiating our brand is a vital marketing task. _____  _____   Who we compete with depends on the positioning of our brand image. _____  _____   Mass marketing is dead and is no longer competitive. If you answered true to most of these statements, you would be like most marketers — and be wrong.  At …Read More

by Peter Engler     I work with executives of all ages who have a range of job titles in a variety of industries across the country, and the onecommon trait those in the forty-five year old ”plus” job search category portray is that they sell themselves too aggressively. Being ”bright-eyed and bushy-tailed” was the right style when you were in your twenties and thirties. Employers sought energetic and ambitious prospective employees …Read More

by guest contributor Tim Gilchrist     Standing in front of the San Francisco Apple store the night after Job’s passing, I witnessed the Apple faithful placing memorabilia, apples, and flowers three feet thick on the sidewalk.  Emotionally moving personal messages on colored Post-it notes to the fallen Apple CEO completely obscured the windows.  Young and old, construction workers and college girls — all were visibly upset.  But why? This may sound …Read More

by Guest Contributor Paul Mosenson     I was reading with interest recently the results of a study titled Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study from sales organization Miller Heiman.  The focus of the study was to determine what activities and approaches separated world class sales organizations versus the rest. A world class sales organization generally is better at: ·         Finding and winning new business. …Read More

by Chris Rollyson     How Robust  Stakeholder and Workstream Research Can Create Global Opportunities My firm just completed a global study of social business in ten OECD language  markets that may bode well for commercial and nonprofit organizations that are considering global audiences.  We found that when you ground your social business strategy on rigorous  research into the people you want to engage (stakeholders) and their specific online activities  (workstreams), social …Read More

by Richard Sellers     Members of our Marketing Executives Networking Group provided these three questions that potential employers really want to know about you before making a job offer. 1. Can you do the job? Recruiters and most human resource departments are looking for: Same title. More prestigious company, usually in the same industry. Promotions and successes as documented in a resume and substantiated during the cross-examination of behavioral interviews. References …Read More