by Dorothy Crenshaw The long awaited return of AMC’s ”Mad Men” has me thinking about the golden age of marketing and its contrast to today’s more data-driven and metrics oriented era. As a fervent fan of the show and admirer of Matthew Weiner’s storytelling talents, I’m convinced the show holds some important lessons, both old ones and fresh reminders, for latter-day marketers. Here are my favorite learnings that are relevant …Read More
