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March 28, 2012

Agency Lessons from “Mad Men”

by Dorothy Crenshaw     The long awaited return of AMC’s ”Mad Men” has me thinking about the golden age of marketing and its contrast to today’s more data-driven and metrics oriented era.  As a fervent fan of the show and admirer of Matthew Weiner’s storytelling talents, I’m convinced the show holds some important lessons, both old ones and fresh reminders, for latter-day marketers.  Here are my favorite learnings that are relevant …Read More