by Richard Sellers     Never means never.  I’ve been reviewing resumes for several years for MENG and have never (that word again) seen a functional resume that was worth considering [A functional resume organizes information by skill sets and accomplishments rather than the more standard specific positions, titles, and reverse chronology.]. A functional resume immediately communicates to an executive recruiter that you are hiding something.  These are some negatives that I’ve …Read More

by Peter Engler        As an experienced advertising executive turned headhunter turned career strategist for the last ten years, I have been interested in the role of ”risk and reward” in the job and career search process and how age affects these factors. Numerous articles in recent years extol the value of learning to fail as part of becoming a strong executive and member of a company or consulting team.  In …Read More

By Jim Signorelli          Stories are one of the most powerful tools in our communications arsenal.  Since the beginning of language, they continue to inspire, motivate, and engage like no other form of communication can.  There are good reasons for this.  And some of those reasons provide lessons for marketers.  Here are five worth noting: 1. Stories clothe facts with Big M-Meaning. All stories have meaning or some reason for …Read More

by Richard Sellers     Reviewing more than 125 resumés for MENG members during the past four years, I discovered that many could be improved easily. These eleven improvements are taken from my recent MENG webinar, ”How to Improve Your Resumé in Sixty Minutes,” which is available to members at mengonline.com where you also can find my previous blog providing seven more ”easy” improvements. 1. The ”No’s” Your resume must be perfect …Read More

by Peter Helmer    Fred the marketing consultant is at a networking event.  He’s explaining his business: ”We provide CMOs with best-of-breed, next-generation, scalable solutions that optimize revenue and enhance customer value.”  Fred drones on ”We act as a change agent empowering a paradigm shift using a value added synergistic approach that enables clients to take a deep dive.” Huh? Mary, the woman next to him, is falling into a boredom …Read More

by Claudio Schapsis    Last week, we established the need for Mobile Marketing, and I invited you to participate in the M3 – Mobile Marketing Virtual Summit that MENG and the Mobile Marketing Association will present on Wednesday, the 18th. The following are a few concepts that will help you understand a person speaking ”mobile marketing.” Location Based Marketing – a Zen definition Location Based Marketing is the art of transforming …Read More

by Hank Blank      Although the employment outlook is getting better, many great people remain on the sideline.  Some are getting increasingly frustrated as they see others get hired. As a cofounder of Laguna Niguel Connectors and a person that has spoken to numberous transition groups throughout Southern California, I have heard many stories.  I also see a lot of people making mistakes in their job search. As a consultant who …Read More

by Richard Guha     ”We can’t do that because it’s not in the budget.”  How often have you heard that – or said it?  On the surface it seems to be a reasonable thing to say.  Yet in many cases, it is utter nonsense.  It implies a static view of the business in which spending and profits are unconnected.  Clearly, if this is true, then we are denying a linkage between …Read More

by Sarah Miller Caldicott          If you’ve been hanging onto your hats as the gale force winds of social media blow away the traditional marketing tools you’ve mastered, the ride isn’t over. The pace of integration between innovation, strategy, and marketing – let’s call it ”the big three” – is being palpably felt in business model redesign, open innovation strategies, and mobile marketing programs in virtually every industry.  There is …Read More

by Guest Contributor Claudio Schapsis     Why mobile? If we look at the raw numbers, there are around 1.3 billion phone lines in the world. The number of TV sets and personal computers is higher, around 1.5 billion of each.  On the other hand, according to ”The world in Figures” published by the ITU and ICT, by the end of 2010 there will be an estimated 5.3 billion mobile cellular subscriptions …Read More