by Peter Helmer    Fred the marketing consultant is at a networking event.  He’s explaining his business: ”We provide CMOs with best-of-breed, next-generation, scalable solutions that optimize revenue and enhance customer value.”  Fred drones on ”We act as a change agent empowering a paradigm shift using a value added synergistic approach that enables clients to take a deep dive.” Huh? Mary, the woman next to him, is falling into a boredom …Read More