MENG conducted original research among senior marketers and consumers and showcased the results at The Conference Board Corporate Brand and Reputation Conference in New York City.
The two nationwide surveys commissioned by the Marketing Executives Networking Group reveal consumers’ and senior marketing executives’ views on the digital marketing industry.
The surveys were conducted online between May 1 and May 8, 2015 among nationwide representative samples of 1,036 consumers and 272 senior marketing professionals. The Digital Marketing explores topics such as: Social Media, Privacy, Mobile Marketing, Customer Service and more.
Between the findings, senior marketing executives reveal that many believe the data generated by social media analytics is not yet actionable. More than 39% agree the information gleaned is not useful to their businesses.
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