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A Tough Nut to Crack: Marketing to Millennials MENGinar

Date: August 20, 2015
Time: 12:00  to  13:00

—A Marketing Best Practices MENGinar—

A Tough Nut to Crack:  Marketing to Millennials
with Miriam Christof, Founder and Principal at JustJump Marketing

Thursday, August 20th, Noon, ET

This MENGinar is for all levels of marketers who recognize the importance of or are responsible for their business’s need to engage the important Millennial generation.

Today’s Millennials can be picky, opinionated and vocal─and might be your ideal customers. To misunderstand or ignore Millennials is to lose 80 million Americans approaching their peak earning and spending years.  This MENGinar will take a look into the enormous potential Millennials could bear on your business and explore these complex consumers, their attitudes, their behaviors, and how they can best be engaged to profit your business. You will walk away from this presentation with concrete action items that can included in your marketing plan now.

During this MENGinar you’ll learn:

  • Why Millennials are your future best friends.
  • How Millennials make buying decision today.
  • What digital marketing strategies work to gain their trust and successfully engage them.
  • How to implement these strategies immediately into your existing marketing plans.

Miriam Christof is a marketing consultant, entrepreneur, and specialist in metric-based marketing strategy.  She came to the United States in 2009 with ten years of experience in international marketing and started JustJump Marketing in 2011.  She is passionate about assisting her clients’ with meeting their financial ROI through innovative marketing concepts and speaks and writes frequently about marketing in the digital age.  She is also a sought after expert for Inc.com and The Guardain.



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