MENG Chicago Chapter Meeting
July 14, 2015
Experiential Social Media: The Key to a New Age of Marketing Value
Social media is arguably the biggest development in marketing since 2000, and “best practices” tend to follow a traditional marketing mold of outbound content sharing. At the same time, a new pool of deep personal conversations about customers’ dreams and frustrations has developed in plain view, but few brands have seen it or tapped it. Experiential social media is an exciting new approach to using digital social tools and processes to personalize firms and brands by engaging deep, using scalable digital tools, and it’s the subject of Chris’s new book, the Social Channel App. In this session, you’ll learn:
- How people have re-personalized the economy
- Why personal interaction in digital public is the key to engagement
- How brands can be personal and efficient using social media
- Why content with the human touch will outperform
- Roadmap: Using experiential social media to personalize marketing and build trust, preference and profit
About Christopher S. Rollyson
For 30 years, Chris has helped executives make their firms or agencies stronger by leveraging new technology ahead of their rivals. His advisory has included global firms and technology startups at PricewaterhouseCoopers, leading delivery teams at KPMG and advising brands like Sears, Kmart, UBS and Micron at CSRA. In 2006, he founded CSRA to advise commercial, nonprofit & government enterprises work on experiential social media and social business strategy and execution. CSRA’s secret sauce is efficiently building trust, preference and profit using digital social technologies.
Chris’ new book, The Social Channel, is imminent. It advises CMOs, CCOs, CEOs, and CDOs on how social technologies are changing society, politics and economy worldwide—and how they can use these developments to improve their firms and careers.
, July 14, 2015
Time: 7:30AM – 10:00 AM
Park in lot, Meeting is on 2nd Floor. Door will be propped open!
About MENG: MENG is a national network of 1800 top-level marketing executives (VP-level and above). The organization is devoted to enhancing its members’ professional skills, relationships, and knowledge and prides itself on a culture of genuine camaraderie
TO OUR CHAPTER GUESTS:
We invite you to attend one or two of our monthly morning meetings as a guest, and the make a decision whether we are the right community for you to join . Evening meetings and networking events are currently open to Guests who pay a non-member fee.
Chapter Chair, Chicago MENG