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Putting Big Data in Its Place — The Hard Work of Paying Attention to What’s Relevant

“Putting Big Data in Its Place–The Hard Work of Paying Attention to What’s Relevant” by CZ Strategy’s Dave Goetz (@DavidLGoetz) brings into question whether, as important as data is to our decision making, are we putting too much emphasis on it. Do we really understand the potential impact of looking at data too closely without confirming relevance and consumer motivation?Read More