ARE MILLENNIALS DIFFERENT THAN THE REST OF US? MENG SURVEY PROVIDES INSIGHT
The Marketing Executives Networking Group commissioned original research among millennials and older consumers to understand how they are different and how they are the same in their thinking.
The survey was conducted online between May 1 and May 8, 2015 among nationwide representative samples of 1,036 consumers. The Digital Marketing explores topics such as: Social Media, Privacy, Mobile Marketing, Customer Service and consumer trust issues. In terms of trust, Amazon was seen as the tech giant most trusted. Several areas of key differences emerged between millennials and older consumers but there were some interesting similarities identified as well.
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