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Augmented reality in online marketing

Augmented reality (AR) (freely translated, Augmented reality) is a live (in)direct image of reality. A computer or QR code adds information to it, e.g. of the environment or specifically about a subject, so that the user has an augmented image.
A generally accepted definition has not been formulated. However, Ronald Azuma, the pioneer and innovator of AR, was named a Fellow of the Institute of Electrical and Electronics Engineers (IEEE) in 2016 for contributions to AR, has set some conditions for the operation of.
The system should:

But what value could it have for online marketing?
AR can provide support to the consumer in putting together a product, where the system itself comes up with information that the consumer did not think of. Consider also the entertainment industry where the interactive component is important in computer games and in the museum world. The interaction can even go so far as to make visual hand movements that are displayed by the computer and thereby produce something.
Consumers have expectations of the producer. And with the already presence of augmented reality of products, the expectations only become more so. Duly consider the following principles when augmented reality is used for online marketing.
Whatever device is used, the actions through the program must be ergonomic.
An important factor is the tracking support of the AR system.
The program must be easy to handle, so that consumers who have little experience with electronics and the Internet can still use it.
Continuity of the system must be ensured. Also through innovativeness.
A real-time interaction keeps the consumer’s attention.

Also very interesting is our blog about customer service.

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