Just like study, its power lies in repetition. This also applies to a company's message. You can do these repetitions via social media, but also via authentic PR channels. There are still companies that doubt the long-term results of social media, despite knowing that 90% of Dutch people are on social media. Social media has conquered a place in the media.
Social media has a major influence on users and on companies and brands. But does authentic PR still have an important influence?
It is precisely because of the use of social media that authentic PR is no longer so prominent. Social media has largely taken over. However, it is not advisable to neglect authentic PR, as this would be at the expense of the image of the product and company.
The content for social media is usually different from authentic PR. For social media the content is more concise, while for authentic PR it can be more complete and clear. There has been a division of users within the target group. If both subgroups are served, the authentic PR still retains its function.
The most important thing is that because of our expertise we can and dare to be critical of our customers. The consequence of such a relationship is that we provide the right content; that is necessary to have a real impact on the target groups. We have also built up a close network of relevant media and important (social) influencers.
