B2B technology marketers should not copy consumer marketing, but they can borrow its discipline. The strongest lessons are clear language,...

Targeted marketing works when it makes a message more useful, not when it proves how much a company knows. Customers...

A negative focus can help when it means examining a specific performance gap honestly, not labelling a person as negative...

Mental availability is the chance that a buyer will think of your brand in a relevant buying situation. It is...

Plan fleet charging from daily energy demand and the time vehicles are parked, then test that plan against site capacity....

Commercial electric vehicles include delivery vans, urban trucks, buses and specialist site vehicles. Select them by payload, route and charging...

A sourced comparison of three mileage apps, their free limits and paid plans, with a checklist for testing reports on...

A fleet maintenance schedule should connect each vehicle to due work, a responsible person and evidence of completion. Use the...