You are probably already known on social media. It is even possible that you don't know. Even if you don't use social media yourself, you can still be known. Because family, friends and acquaintances like to post photos and/or text on, for example, WhatsApp, Facebook, YouTube, LinkedIn, Twitter, Instagram, Pinterest, etc. You may also have participated in conferences, interviews and company activities yourself. That in itself is not a problem, but if you want to further your career, an unfortunate photo or text could give a different impression. So you have no control over this. So time to get a grip on it.
Be present on social media
To build your career, you cannot afford not to be present on social media. After all, social media is an integrated part of our society. It is a different way of communicating that you must participate in if you do not want to miss discussions and information. This also applies here; unknown makes unloved.
Research language use
Normally, you will use your own language. But if you have career aspirations, it is better to research the language use on the individual social medium. Your adjustment will make you appear accepted more quickly and your texts will also be better understood. Practice that language so that you can present yourself better later.
Reputation
Find out what others say about you or what they think of you. This can be done via Google searches and social media. If they are positive messages, you can use them to your advantage. If nothing can be found, you have the maximum chance of profiling yourself. But if negative messages are listed, it depends on the subject and the level of negativity whether you should deal with it yourself or consult a professional. Don't fall into the trap of immediately going on the defensive, that will weaken your position. If desired, you can provide an explanation to show the other side of the matter.
Positioning
Just as if you wanted to launch a new product on the market, you also have to position yourself. But there are a number of elements that you need to take into account with social media. Post a photo or avatar. Always nice to link someone to a name. Mainly think about capturing keywords. If someone enters a keyword, you will also surface. And be honest; don't lie and don't exaggerate.
Compliment and advise
If you have already acquired a number of contacts on social media, keep in touch with them regularly. If a topic appears that is of your knowledge or interest, respond positively to it. Give advice or compliments if necessary. This is a form of anticipation that can pay off later.
Make personal contacts
The social network is also expanded through personal contacts. Once this has taken place, there is the possibility that contact can also be continued on social media. So take advantage of every side to make contacts.
