It is extremely interesting to know a number of characteristics of the personas in your file. That detailed description of the (fictitious) ideal customer with the knowledge that every customer can be slightly different. Still, it is a good tool to have clear internal information for all actions. There are also still marketers who frequently use personas in all marketing campaigns.
But is a persona still sufficient? How do I know that a persona still works? Deploy a persona with the salesperson and let the salesperson describe the customer in such a way that he/she can indicate that the customer will respond positively. And check that afterwards. There is a chance that things will turn out differently. Selling to a persona is different from selling to a person. Nowadays, sales must focus on the person.
Building relationship
Only by building a business relationship with a person can a lasting relationship arise. The focus can therefore no longer be on the persona, but on the person. And there are a few factors underlying this relationship building. It is therefore necessary to gain insight into the customer's ambitions and needs and, above all, to understand how to respond to them in order to achieve this.
