Tech & Innovation
Follow useful developments in technology and innovation without the jargon. We explain software, AI, digital tools, gadgets, telecom and the impact of new technology on work and business.
Data-Driven Working
The availability of data, the ability to process it into information, and the role and effectiveness of marketing have drastically...
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How CMOs and CDOs Work Together
Digitizing businesses is no longer an exception, but a necessity. If you want to remain competitive as a company, there...
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Augmented Reality in Online Marketing
Augmented reality (AR) is a live (in)direct image of reality. A computer or QR code adds information to this, e.g.,...
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Five Important Tech PR Lessons from Apple
As a company and brand, Apple is a role model, certainly when it comes to marketing. The 1984 campaign is...
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Augmented reality in online marketing
Augmented reality (AR) (freely translated, Augmented reality) is a live (in)direct image of reality. A computer or QR code adds...
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