SEO stands for Search Engine Optimization and has techniques to position websites higher in the search engine. If you rank higher, the search engine and the visitor can find the website faster.
SEO is a continuous process. Many improvements have been made in recent decades, such as new techniques, algorithm changes, better designs for smartphones, etc.
But what are the fundamentals of SEO? What is that based on? What must be taken into account to achieve results? A brief overview provides insight into this.
The fundamentals of SEO are:
– technology;
– UX (User Experience);
– Content;
– optimization.
Technology
The use of technical parameters ensures that a website can be found on the search engine for the search engine itself and for the visitor.
UX (User Experience)
Visitors to the internet leave traces. Their search behavior is recorded in many ways. Forums also provide insight into the experiences of visitors. SEO takes search behavior into account.
Content
Good content is important for the visitor. The attractiveness partly depends on images and titles of the content. But it is important for the search engine that it contains many keywords. Include long tail keywords in the content. These are multiple words in a sentence, especially in question form, that a visitor enters on the internet. That exact sentence won't yield much, but it does have a high conversion rate. The SEO system relates the sentence to relevant other sentences so that the visitor's question can still be answered.
Google E-A-T stands for Expertise, Authoritativeness and Trustworthiness and is part of the Google Search Quality Evaluator Guidelines. These guidelines are used to make it clear to visitors what Google is looking for in a web page. Key elements are a high-quality website, a good online reputation and reliability.
Optimization
A website must be technically optimized, then it is easy for Google Bots to crawl and index. Google Bots crawl the pages for links, find and read new and updated content, and indicate what to add to the index. According to the SEO basics, for perfect operation, technical optimization must comply with:
– Indexable content;
– website speed;
– smartphone layout;
– HTTPS (SSL certificate);
– Headings;
– Alt tags and title tags for images;
– Meta data.
Indexable content
Make sure that there are enough links on the website so that the Google index can use them.
Website speed
The loading speed of a website determines its position in the index. More information can be found at www.dbom.nl
Smartphone layout
A website must also be clear and attractive for smartphones. Consider the layout, but also the speed. If people have to wait longer than four seconds, most people drop out.
HTTPS (SSL certificate)
HTTPS means HyperText Transfer Protocol Secure. It is an extension of the well-known HTTP protocol, which ensures communication between a web searcher and a web server. With HTTPS, the data is encrypted, making it basically impossible to find out what data is sent over the internet.
Headings
The search engine searches for keywords. Titles and headings in the content determine whether the search engine recognizes relevant keywords. Without headings a low position. For more information www.dreefveermedia.nl
Alt tags and title tags for images
SEO does not recognize an image as it does with a title. By giving the image an Alt tag, SEO recognizes the image. For more information www.marketingtracer.com
Meta data
For optimization, SEO cannot do without meta data. Good meta titles and meta tags appear in search results, browsers, and tabs. There are also description tags, which are short descriptions of each page, which can be highlighted in the search results.
