Many think that creating a Facebook page, a business blog or an e-book is free. That's not true. Only access to platforms is free, but the rest is not. So make a good inventory of the time and money involved. Some comments to help you with this.
Time is money
This is without a doubt the largest expense item. Why? Creating content is time-consuming and therefore a financial expense. Writing content once is not enough. The content must also remain up to date, so you must either write it yourself or have it carried out by an agency or use your own staff for this. The best part is if you have in-house staff who can design ebooks, build websites, record and edit podcasts, write great blog content, create infographics, etc. In all cases, it costs money.
Knowledge transfer
In many ways you have acquired knowledge yourself; your own expertise. You don't want others to get away with it and it doesn't bring you anything. This is a tricky point in content marketing. The target group wants to know what you have to offer. They base their choice on that. So share your knowledge, experience and tricks with the target group, so they can see who they are doing business with.
Heart for the cause
The content must show that you are passionate about the cause. Not only for your company and the product, but also for the target group. Wants to know what moves the target group, thinks, acts, asks and has concerns. Show that you care. Find the connection. Show your dedication.
