Marketing

Build a digital marketing sales funnel backwards from a clearly defined successful customer action. Then connect acquisition, the offer page,...

Lead generation for manufacturers should make it easy for a suitable buyer to assess production fit and submit a usable...

Lead generation is the process of attracting potential customers and giving them a useful way to express interest. A contact...

Build a digital marketing team around the work the business needs done and the decisions somebody must own. Strategy, production,...

Digital advertising is the paid-media part of digital marketing. Buying a search ad, sponsored placement or social advertisement is advertising....

Customer journey data records interactions that help explain how people discover, evaluate, buy and use an offer. Start with the...

Eight marketing stages explained through decisions, deliverables and a practical example, from initial research to customer retention.

A modern sales funnel is most useful as a set of commercial states, not a literal recording of the order...