You are an influencer, make a lot of videos on YouTube, Instagram or TikTok and you clearly have influence, then you fall under the supervision of the Dutch Media Authority. The Media Act therefore also applies to you. You must adhere to advertising rules that also apply to television. So if you upload a commercial message, it must be clear and the content must not be harmful to minors.
Effective date
The 'Policy rule for qualification of commercial media services on request 2022' came into effect on July 1, 2022.
https://zoek.officielekennismakingen.nl/stcrt-2022-12438.html
When are you an influential influencer?
If you meet the following rules, you are considered influential. The Dutch Media Authority has drawn up five criteria. If you meet this requirement, you are obliged to register with the Dutch Media Authority. You must also join the Advertising Code Foundation and register with NICAM.
1. You are active on YouTube, Instagram or TikTok.
2. You have 500,000 or more followers/subscribers.
3. You regularly post videos.
The standard is at least 24 videos posted in the past 12 months.
4. You earn from the videos.
This can be money, but also in kind.
5. You are registered as an entrepreneur with the Chamber of Commerce
