Can PR generate more demand? Nowadays, less so than before. PR has become more of a branding tool, as it involves less direct communication with customers. The many possibilities offered by social media channels have improved and become so ingrained that a new value must be assigned to PR. What are those tips that can drive growth?
Periodic campaigns
Tie in with periodic events or occurrences and turn it into a recurring campaign. If the client notices that this periodicity exists, it also constitutes a new item. It can then also become a revenue model via website and social media.
Merchandising
A company’s website is a valuable asset for promoting the company and its products. Unfortunately, these websites are not always well-maintained. Links, for example, may have expired, and the site might no longer be current. This is devastating for the image. Ensure that all links work and that the site is up-to-date. This also applies to social media channels. Generally, customers will use these channels first.
Educational events
An educational event can send a very powerful signal, especially if it is related to, for example, industry research. Promote this on social media and schedule the publication for the right time during the event. The next step is the white paper, which is posted online for promotion.
Success stories
Success stories still do well with business customers. Post them on social media as vertical media. After all, 94% of phone users hold the device vertically.
Earned media
Intensify agreements with marketing and sales, because customer attention is free publicity. And earned media is particularly effective with loyal customers. Prior to this, it is necessary to increase visibility to customers, for example through trade journals, events, and social media.
