Wat is Social selling?
Social selling is the use of LinkedIn and social media as one of the tools to find prospects, but also to reach and engage them, and to build relationships and trust. Social selling should not be seen as a substitute for good sales skills, a good sales process, and networking skills.
Does social selling really work?
Recent research shows that if prospect questions are answered within 5 minutes, there is a 9 times higher chance of conversion. Social media are fast channels. This means that questions on social media must be answered quickly. If you want to succeed with social selling, ensure that you can follow up on content downloads or online inquiries quickly. Using social selling offers a 50% higher chance of achieving sales targets. And two-thirds of social sellers experience an increase in business revenue.
Social sales strategy
1 – Determine a clear goal.
2 – Select the target audience (detail the ideal customer).
3 – Choose a proposition for, for example, a few months.
4 – Limit it to a maximum of 2 social media channels.
5 – Gather and create content about the chosen proposition.
6 – Start the process, even with less perfection.
7 – Be patient.
After that, it becomes important that the results are measured, monitored, analyzed, and refined. This constantly changing process must be kept track of. And if the chosen proposition does not catch on, dare to stop and launch the next proposition.
