You are applying for a Sales or Marketing position with an impressive CV. Can you suffice with a cover letter, personal details, and background? Or does Sales and Marketing require a bit more information, such as detailed experience or achievements? Experience shows that applications in these sectors have a greater need for that experience and success. In themselves, these are sales stories. So, what should you pay attention to when sending a cover letter and CV? Which PR tools and tactics should you use?
Reputation
If you have not yet been able to build a reputation, this is the first step to showing who you are, what you know, and what you are capable of. If you have already built a reputation, this will also be reflected digitally on LinkedIn, among other platforms. It is of great importance that the CV and cover letter are identical. Any discrepancy is a drawback. In terms of content, the presentation must convey a proactive and up-to-date positioning that demonstrates your expertise.
Expertise
Your expertise needs to stand out by participating in discussions on platforms such as LinkedIn and forums. Create your own blogs and update them regularly. Invite readers to participate in the discussion. A short video on YouTube also appeals to many, but keep it concise. This gives you the opportunity to showcase your expertise.
c.v.
Cover letters and CVs are important first contacts. Recruiters and HR managers must be intrigued within the first 15 seconds of the cover letter to read on. Ensure good sentence structure—error-free, concise, and clear. Emphasize the past 10 to 15 years of your career in particular. Clearly demonstrate in the CV and cover letter that there has been growth during that period. Also, refer to any blogs and/or videos you may have created.
References
You can present yourself in the best possible light, but the recruiter or HR manager will definitely check your credentials. That is why it is important that you have provided references. Inform your clients, colleagues, supervisors, etc., that you are applying and what positions you are applying for. Provide them with relevant information about you so that they can support you indirectly if requested. After all, they can make or break your reputation.
